Email 2.0 for Associations: Turning Messages Into Meaningful Engagement
In this session, Amber Worthen shares how associations can evolve their email strategy beyond announcements and reminders, turning it into a consistent engagement driver. You will learn how to align email with member value, reduce noise, and create messages that feel timely, relevant, and worth responding to. Ideal for association leaders and membership teams seeking […]
Why Association Marketing Feels Harder Than Ever (And How to Fix It)
In this conversation, Olena Lima breaks down why association marketing feels increasingly complex and how leaders can simplify their approach without losing impact. Drawing from her work at MemberBoat and years of advising associations, Olena shares practical insights on engagement strategy, digital transformation, and what to prioritize when everything feels urgent. This episode is about […]
Return on Emotion (ROE): The Secret to Building Communities That Stick
Associations measure ROI, but the real magic is in ROE: Return on Emotion. When members feel connected, included, and energized, they don’t just show up—they stay, they contribute, and they bring others with them. That’s the power Liz Lathan, CMP, Co-Founder and Head of Content & Community at Club Ichi, brings to every community and […]
The Engagement Code: 5 Powerful Steps Every Association Should Steal
Most associations dream of a thriving community—where members feel connected, supported, and eager to participate. But too often, engagement feels like pulling teeth. What if building belonging wasn’t a mystery, but a playbook? That’s exactly what Catherine Hackney of Confident Communities Consulting brings to the table: a simple, powerful framework to turn passive members into […]
Make Associations Fun Again – Build for FUN & VALUE
Your content isn’t the problem. Your connection is. Learn from Ginger how to build trust, spark energy, and make your members and team feel something again. No fluff. Just real, human strategies that drive action and make the work more meaningful for everyone involved. In This Episode, We’ll Cover: All carrots & no sticks. […]
Crush Member Churn! Your 5-Stage Journey to Unwavering Loyalty
Too many associations let member renewal just… happen. But churn doesn’t have to be a fact of life, you can crush it, with a clear, proactive member journey. This dynamic webinar walks you through each of the 5 key lifecycle stages, from first click to lifelong loyalty, and shows you how to deliver value at […]
Double your member influence . Craft stories that AI could never!
AI can write copy, answer questions, and even sound almost human, but it can’t replace the power of your authentic story.Your ability to connect, inspire, and influence is your greatest advantage in an increasingly artificial world. Discover how to craft and share messages that no algorithm can match: messages that move hearts, change minds, and […]
The AI Wake-Up Call for Associations: Inside the CSAE 2025 Report
AI is here but are associations truly ready to use it well? In this episode of the Member Lounge Podcast, we dive into the findings of a first-of-its-kind, Canada-wide survey on AI adoption in the association sector. The results? Surprising, revealing, and, most importantly, a wake-up call for leaders navigating this fast-moving space. We’ll explore […]
Most webinars flop. Ours catch fire Here’s the cheat code.
Let’s face it: most webinars are a snooze-fest. Slides. Monologues. Zero engagement.But it doesn’t have to be that way. In this webinar, we’ll show you how to turn the traditional format on its head and create live sessions your members actually want to show up for. What You’ll Learn: How to pick irresistible topics that make […]
Skip the Fluff. Steal What’s Doubling Engagement on Member Lounge!
Discover What’s New on Member Lounge – and Our Engagement Formula Join us for a quick, value-packed walkthrough of the latest features and enhancements on Member Lounge. We’re constantly evolving to help your association drive engagement, simplify operations, and deliver better member experiences. Plus – we’ll share the formula we use to boost member engagement […]