Craft a Compelling Communication Strategy to Boost Member Engagement

Sep 19, 2024
3:00 pm EDT
1 hr 30 min

Discover strategic communication approaches to boost your member engagement!

Register Here

What you will learn:

  • The importance of setting a primary goal to guide your communication plan
  • Options for prioritizing audiences and research to understand communication preferences of members
  • How to implement communication strategies to elevate member engagement
  • Which metrics you should track to evaluate your activities
  • Effective ways to assign responsibilities for executing your communication strategy

 

About our Guest

Farra Trompeter is a Co-Director at Big Duck, a worker-owned cooperative that develops strong brands, campaigns, and communication teams for nonprofit organizations, government agencies, foundations, and associations. Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007.

Farra is also a part-time faculty member at New York University Wagner Graduate School of Public Service and Baruch College Marxe School of Public & International Affairs. She teaches courses about branding and strategic communication for nonprofit and public service organizations. 

She's a frequent speaker around the country, training nonprofit staff and board members on board communications planning, and engaging donors at all given levels. She previously served as a board member for NTEN, the NYC Anti-Violence Project, and Big Duck. 

 

 

About the Host

Farhad Khan is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 15+ years.

Farhad has led Member Lounge to be awarded as one of the Fastest Growing Companies in Ottawa for 2024 with his digital leadership in membership strategies.

Farhad was awarded the Bootstrap Awards for Best Guerrilla Marketing, and an Entrepreneurial Rising Star by Invest Ottawa. He is also a 2016 Top Forty Under 40 award Honoree by Ottawa Business Journal and Ottawa Chamber of Commerce. 

 

Do you need immediate help with your membership?

Book a free 20-minute call!

 

 

 


 

Grype Digital is a proud partner of CiviCRM, CSAE & ASAE