The Engagement Code: 5 Powerful Steps Every Association Should Steal

Dec 04, 2025
3:00 pm EST
1 hr 30 min

From onboarding wins to community champions, discover the framework that makes engagement feel effortless.

Most associations dream of a thriving community—where members feel connected, supported, and eager to participate. But too often, engagement feels like pulling teeth.

What if building belonging wasn’t a mystery, but a playbook?

That’s exactly what Catherine Hackney of Confident Communities Consulting brings to the table: a simple, powerful framework to turn passive members into active champions.

What You’ll Learn:

How to activate community champions with clear roles and prompts
Build a shared lexicon that aligns staff, leaders, and members
Design onboarding that delivers quick wins for new members
Post questions that invite replies, stories, and peer-to-peer support
Create a valued community shaped by real member feedback

Meet the Guest:

Catherine Hackney is the Principal of Confident Communities Consulting, LLC, where she helps associations design communities that thrive. With a proven track record in community strategy, Catherine equips leaders with practical moves that build trust, belonging, and long-term engagement.

Meet the Host:

Farhad Khan, CEO of Member Lounge, brings his deep experience in association tech, community engagement, and AI implementation to guide the conversation. With a passion for practical innovation, Farhad helps associations cut through the noise and build future-ready strategies.

Date: December 4th
Time: 3 PM ET

Your members don’t just want more content. They want to feel like they belong. Are you giving them that?