Celebrate association wins with the 2023 Membership Marketing Benchmark Report!
Celebrate association wins with the 2023 Membership Marketing Benchmark Report!
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Who is this Webinar for?
You are a member-focused association executive watching your members flounder on your membership site, or lack thereof. You know that improving your membership experience means better engagement, investment in technology and growth for your association. You understand that happy members renew themselves.
About this Webinar
We have some amazing news for you!
In this webinar, will do a deep dive into the Membership Marketing Benchmark Report 2023 with Senior VP of Marketing General Inc. Tony Rossell to give you the proven strategies to grow your membership.
The Membership Marketing Benchmark Report give individuals and association leaders the tools they need to evaluate their membership marketing strategies and tactics. MGI's 2023 survey collected data from over 800 unique associations at the beginning of the year to provide insights into the most effective methods and tactics.
Let's look at what worked best in the past year and plan for future success. Don't miss out!
About our Guest
Tony Rossell is the Senior Vice President of Marketing General Incorporated, a Direct Marketing Agency in Alexandria, Virginia. He is also the past chair of the ASAE Membership Council.
A frequent writer and speaker, his recently published book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission, offers a practical guide to help membership professionals.
In his work at MGI, Tony launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.” Over his 30-year career, he has consulted with hundreds of associations helping them diagnose and solve their membership marketing challenges.
What People Are Saying about this Webinar
"Thank you for the webinar. It will really help us make informed decisions!" — Paul Seale, Membership Engagement Manager, Pillar Nonprofit Network.
“Grype helped us realize we could do less while offering better value - a huge saving in time and money.” — Laura Kersey , Executive Director, CISV USA
"Very helpful. Soaking it all in. Very useful info!" — John Velleco, Executive Vice President, Gun Owners of America
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