In this episode, we host an “Ask Me Anything” session with Farhad Khan, our CEO, to tackle audience questions about crafting exceptional member journeys and increasing engagement. Join us as we explore actionable strategies for understanding member needs, creating personalized experiences, and leveraging innovative tools like AI to improve member satisfaction.
Highlights of this Episode
- The Foundations of Crafting Member Journeys: Learn the phases of a member journey, from prospecting and onboarding to renewal and cancellation. Discover how to identify touchpoints that enhance value and create meaningful interactions.
- Personalizing Member Engagement: Understand the importance of delivering fewer, but more relevant, content and events tailored to your members’ needs. Explore how AI can drive personalization and ensure members receive value.
- Engaging Busy Members: Find out how to cater to members with packed schedules by offering on-demand resources, creating small special-interest groups, and providing flexible engagement opportunities.
- Using Technology to Drive Engagement: Explore how machine learning can analyze member behavior, recommend relevant content, and enhance participation in discussion forums and events.
- Unconventional Tactics for Member Retention: Discover creative approaches like gamification, surprise rewards, and community challenges to foster stronger connections and increase participation.