Are you still using outdated sponsorship models that no longer deliver value? Associations today face a new reality. To grow sustainably, corporate sponsorships for associations must evolve into strategic partnerships that align with your mission and provide value beyond logo placements.
In this episode of the Member Lounge Podcast, we celebrate the launch of Bruce Rosenthal’s new book and explore the future of sponsorship strategy.
This conversation offers practical guidance for association executives, membership leaders, and anyone responsible for driving non-dues revenue.
What you’ll learn
Corporate sponsorships that actually work
Learn how leading associations are moving away from transactional sponsorships and building consultative partnerships that deliver results.
Revenue growth that aligns with your values
Get a step-by-step look at how to design programs that increase income without compromising your association’s purpose or member experience.
How to meet sponsor expectations in a changing economy
Discover what today’s sponsors really want and how to provide value year-round, not just during events.
Bruce Rosenthal’s proven model
Get insights directly from the author on how to apply a marketing agency approach to your sponsorship strategy and drive long-term engagement.
This book is already being praised by association leaders for changing how we think about sponsorships. If you’re ready to future-proof your revenue strategy, you will not want to miss this.
View the book on Amazon
This book is your guide to turning corporate sponsorships into a sustainable, mission-aligned revenue stream.
Written by Bruce Rosenthal—sponsorship strategist, educator, and former Vice President of Corporate Partnerships for a national association—this resource helps association executives:
- Diversify revenue without compromising values
- Deliver content that addresses both industry trends and critical emerging issues
- Create lasting value for members and sponsors
With firsthand experience navigating economic downturns and market shifts, Bruce shows how smart sponsorships can fuel growth, strengthen your mission, and serve your members better than ever.
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The Member Lounge Podcast is driven to deliver value to the association world. Our episodes are like treasure chests filled with invaluable insights from brilliant industry experts and leaders. From member engagement strategies to innovation planning, we’ve got it all covered. Tune in now to skyrocket your association’s growth!