Farra Trompeter & Farhad Khan
In this episode, we’re delving into the foundations of effective communication strategies for associations. Joined by Farra Trompeter, Co-Director of Big Duck Agency, we uncover the essential steps associations can take to engage their members better, build stronger brands, and achieve their organizational goals through thoughtful communication planning.
Farra shares her wealth of experience in nonprofit communications, offering practical advice on how to prioritize audiences, craft impactful strategies, and use data to guide decision-making. Discover how these approaches can help you strengthen your messaging, drive member retention, and foster lasting connections with your community. Get insights into:
- Why Communication Goals Matter: Every communication strategy should start with a clear goal. Farra explains how understanding your organizational needs, such as increasing retention or improving brand awareness, provides a crucial foundation for success.
- The Importance of Audience Prioritization: Not all audiences are the same. Learn how to categorize your audience into groups you must engage, should engage, and could engage, and how to tailor your communication tactics to meet their needs effectively.
- Channel Optimization for Maximum Impact: Whether it’s newsletters, social media, or a member portal, Farra emphasizes the importance of choosing the right channels for your audience and ensuring your efforts are both focused and sustainable.
- Creating Data-Informed Strategies: Good data doesn’t just tell you what happened—it guides your next steps. Discover how to gather and analyze feedback from your members to refine your communication approach and improve outcomes.
- Building Evergreen Communication Practices: Farra highlights the importance of developing timeless strategies and tools that can adapt to changing contexts while maintaining consistent engagement and support for your members.
About Our Guest
Farra Trompeter is the Co-Director of Big Duck Agency, where she has spent over 17 years helping nonprofits and membership organizations build stronger brands and communication strategies. As a worker-owner at Big Duck, Farra is deeply committed to using communications as a tool for mission-driven success, addressing areas such as fundraising, community engagement, and organizational growth.
A frequent speaker and podcast host herself, Farra brings a wealth of experience and insight to the Member Lounge podcast. Based in New York, Big Duck has become a virtual company, emphasizing collaboration and innovation in nonprofit communications.
Special acknowledgement to our guests for providing powerful insights into member engagement.
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