In this episode, we’re diving into the power of connected platforms to create personalized member journeys. Joined by Tony Tullio, Director of In Orbital, we explore how associations can leverage Digital eXperience Platforms (DXPs) to meet the unique needs of different member types.
Tony provides invaluable insights into how associations can streamline member experiences, improve accessibility, and boost overall satisfaction through the use of data-driven ecosystems, seamless integrations, and automation. Discover how these strategies can increase retention, provide a competitive advantage, and reducing the operational workload on your staff. Get insights into:
- Why Personalized Member Journeys are The Key to Success: Different members require different kinds of interaction. In today’s age of smart technologies, creating personalized experiences is crucial for engagement, and eventually retention. Learn more about a holistic member journey and the best practices to engage different membership types.
- The Role of Technology in Enhancing Member Journeys: It’s time to transition to Digital eXperience Platforms (DXPs) from traditional Content Management Systems. Make your member journey more dynamic and interactive with connected platforms. Find out how DXPs make membership management a breeze while making the user experience more relevant to each member.
- A Seamless Member Experience: Think Netflix for your membership website. Your members desire an experience where they can quickly find what they need. Discover the key engagement features for your member portal that can will not only improve member engagement, but reduce cancellations and drive more renewals.
- Benefits of Integrated Systems: Make it easier for your members to access the information they need without logging into multiple systems. Unlock a seamless member journey by integrating different systems like CRM, LMS, and more. Learn how to maintain consistency and a unified experience through connected platforms.
- Overcoming the Challenging in Implementing New Technologies: Getting your staff on board with technological changes can be challenging, especially for those who are resistant to change. Learn how you can encourage your team to adopt new platforms and simplify your membership management and engagement tactics.
About our Guest
Tony Tullio, Director of Inorbital, has over 20 years of experience in planning and conduction digital transformations. He has worked with countless organizations including associations and 3 levels of Government, ETFO, CPSO and BDO Canada.
He is a Certified Webmaster and has led Inorbital to win the 2023 Product Award by Products That Count.