AI is rewriting the rules of marketing and associations are feeling it first. As AI floods the internet with endless content, a new truth is emerging: community now matters more than content.
In this episode of The Member Lounge Podcast, we dive into how associations can thrive in the AI era by shifting their focus from producing content to building genuine community.
Our guest, Jonathan Milne, shares how AI is transforming engagement strategies, why human connection is still the ultimate differentiator, and what organizations can do right now to stay relevant and trusted.
If you’ve ever felt your content isn’t landing the way it used to, or that your members are scrolling past your best work, this conversation will show you how to change that.
What You’ll Learn
- How AI is reshaping content creation and community marketing engagement
- Why fostering community is now your greatest competitive advantage
- Practical steps to strengthen member connections in the AI era
Meet the Guest: Jonathan Milne
Jonathan Milne is a marketing strategist and thought leader with deep expertise in community-driven engagement. Known for his insights on how technology and human connection intersect, Jonathan helps organizations navigate the evolving landscape of AI and marketing with clarity and purpose.
Hosts
Farhad Khan — CEO, Member Lounge
Bruce Rosenthal — Corporate Sponsorship Consultant & Co-Convener, Partnership Professionals Network
Together, Farhad and Bruce explore how associations can adapt their marketing and membership strategies to build trust, authenticity, and belonging in a world increasingly powered by algorithms.
Why This Conversation Matters
AI can generate content—but it can’t build relationships.
Associations that understand this shift will win the next decade.
Tune in now to learn how to make AI your ally, not your competition—and discover why community is your greatest marketing strategy in 2025 and beyond.