We’re in conversation with Elisa Brewer Pratt to dive into the intricacies of purposeful abandonment for associations. Tune in now to learn how to prioritize initiatives and focus on projects that will drive your association’s growth!
Highlights of this Episode
- Making Data-based Decisions for Purposeful Abandonment: Learn how to effectively use data to identify when a project has become more of a burden than benefit. Leverage external information from studies, consultants, or competitors to grow your association.
- Build Consensus by Engaging Multigenerational Membership: Discover how to segment membership groups to meet the needs of different age groups, crucial for purposeful abandonment strategies. Additionally, learn to build consensus on which initiatives to cut by considering the needs of both legacy and younger members.
- Best Practices for Resource Reallocation: Members seek actionable and tangible benefits from their membership. Learn how to reallocate resources to initiatives that provide real value such as networking opportunities, mentoring programs, and other relationship-building activities.
- Phasing Out Programs Smoothly: Securing sponsors and fundraising is not enough to save a project. It’s important to address the core issues and evaluate the effectiveness and financial viability of initiatives. Learn how you can identify underperforming offerings for potential abandonment.
- Balance Personal and Professional Dynamics in Decision-Making: Navigate the intersection of personal and professional dynamics for your association’s success. Remove personal bias and focus on objective, data-driven decision-making for your association’s best interests and strategic goals.
About our Guest
Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions, is an influential strategic specialist who served as a senior staff member for several trade and individual membership associations, both domestic and international. She leverages a record of transformative success and specializes in strategic planning, leadership development, and engagement.
As an association management executive for more than 20 years, she delivers strategic and actionable innovations, future-focused member engagement solutions, and tactical operational effectiveness solutions.
Elisa is a Certified Association Executive (CAE), has earned her Certified Virtual Facilitator designation from the International Institute for Facilitation (INIFAC), and holds a MA in Government from Johns Hopkins University.