About This Episode
The goal of this episode is to teach associations and member-based nonprofits how to create a roadmap to build their website or improve their website. You may decide to redo your whole website or build out small improvements over time. The right course of action for your association is based on having clear goals about what you are trying to achieve with your website and an understanding of the role your website plays as a member of your association’s team.
This episode discusses the ten steps of a successful website project, strategies for gripping design, tips for client engagement, characteristics of quality goals and milestones for reaching them, pointers on content marketing, and a healthy sprinkling of wisdom scattered throughout.
Take the time to think through your membership site improvement plans as you listen in on two people who have done it a hundred times before. These two know what can go wrong and how to make sure it goes right.
About Our Guest
Osamu Wakabayashi is an Ottawa-based marketer, web designer, and web developer who has worked with some of the biggest nonprofits in Ottawa.
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