How to Create a Roadmap for your Association’s Website with Osamu Wakabayashi

Discover what role your website plays in your organization’s marketing strategy and how to create a roadmap to achieve them with Osamu Wakabayashi and host Farhad Khan.

About This Episode

The goal of this episode is to teach associations and member-based nonprofits how to create a roadmap to build their website or improve their website. You may decide to redo your whole website or build out small improvements over time. The right course of action for your association is based on having clear goals about what you are trying to achieve with your website and an understanding of the role your website plays as a member of your association’s team.

This episode discusses the ten steps of a successful website project, strategies for gripping design, tips for client engagement, characteristics of quality goals and milestones for reaching them, pointers on content marketing, and a healthy sprinkling of wisdom scattered throughout.

Take the time to think through your membership site improvement plans as you listen in on two people who have done it a hundred times before. These two know what can go wrong and how to make sure it goes right.

About Our Guest

Osamu Wakabayashi is an Ottawa-based marketer, web designer, and web developer who has worked with some of the biggest nonprofits in Ottawa.

Ready to Improve the User Experience of Your Members today?

Get your copy of the Member-Centric User Experience Checklist & Worksheet that we put together from recommendations made by Elizabeth during this episode.

Looking for More Learning Opportunities?

Check out our amazing member-focused and engagement-focused events calendar! Webinars and interview-with-the-expert webcasts are hosted live several times a month! Bring your questions and let’s start growing your association’s membership!