About This Episode
Member retention is not the very first step of member experience. Renewal is determined in the first 30-90 days. How do associations ensure that members will retain themselves?
Our special guest, Chris Vaughan, Membership and Marketing Consultant answered this question and more during this exclusive podcast interview. Chris explained how retention is not a communication channel but an engagement channel and why engaged members retain themselves.
About Our Guest
Chris Vaughan is a high-level strategy, technology, and marketing consultant for growth-focused associations such as AARP, IEEE, AMA, and SAE International, with over 20 years of experience. His expertise has also been sought out by select Global 500 companies, including Google, IBM, and Allstate.
He used to lead strategy at a big consulting firm but left and launched his own firm to help associations grow membership and revenue. He is an expert in market research, strategic planning, and marketing strategy that can help deliver increased revenue, and growth through innovation and an engaged and loyal membership.
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