About This Episode
People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable?
Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the right price to the value your organization provides, and communicate it to your audience.
Join us and our special guest Dr. Michael Tatonetti and learn all you need to know about financial sustainability for your association.
About Our Guest
Dr. Michael Tatonetti is the Founder and CEO of Pricing for Associations who loves to share his expertise on how associations, nonprofits, and chambers can evolve their pricing strategy, leverage value to drive innovation and align pricing and value with their mission.
He is a Certified Association Executive and Pricing Professional as well as a proud Association Forum Forty Under 40 honoree for his dedication to the association field.
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