Targeted Marketing and Audience Segmentation for Associations with Kerstin Heuer

Get expert insights and actionable strategies on how to reach the right members with precision, and create targeted marketing for different audience segments with our special guest Kerstin Heuer and host Farhad Khan.

About This Episode

Creating a marketing strategy for associations is complicated because they have a variety of stakeholders, each with their own relationship to the association. The information that is relevant to each of those audience segments varies, as does marketing. Listen to this podcast to learn how to work smarter rather than harder to create targeted marketing for your different audience segments from one of the best nonprofit marketers in the industry.

About Our Guest

Our guest Kerstin Heuer, is the Founder of HeuerDesign | Non-Profit Today. She has over 25 years of experience working with over 500+ nonprofits and associations to create their web design, navigation, email marketing, social media, and branded content.

Here is the link to Kerstin’s downloadable Breakthrough Marketing Tool.

Want to learn more about User Experience?

To learn more about UX for your members: Register for an upcoming webinar or live podcast!