The Path to Sustainable Membership Growth with Velma Knowles

Discover proven strategies and expert insights that pave the path to lasting membership expansion with association management royalty Velma Knowles and our host Farhad Khan.

About This Episode

In this episode, we talk with association management royalty, Velma Knowles, about the four pillars of membership growth, discussed in her latest best-selling book about how to scale your membership. We start by busting some myths associations hold around membership and replacing them with data-driven pillars that are universal to all associations.

About Our Guest

Velma Knowles is a coach and consultant to associations and non-profit leaders around the what, when and how of growing membership, engaging boards, and delivering member relevance. Velma works with leaders to create sustainable membership growth by focusing on the 4-drivers of growth: Clarity in Numbers, Alignment in Resources, Relevance in Value, and Accountability in Planning. She is a speaker and best-selling author.

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